Ryan Hadji / Los Angeles Rams
Few NFL franchises fuse music, community and game-day spectacle as seamlessly as the Los Angeles Rams. At SoFi Stadium, Sundays are as much about immersive entertainment as they are about football.
Billboard attended the Rams’ Week 4 victory over the Colts and came away with seven standout moments that illustrate how the organization has reimagined what a game day feels — and sounds — like.
1. CineVita’s VIP Tailgate Sets a Luxurious Tone
Tailgating at SoFi isn’t limited to coolers and folding chairs — it can be a red-carpet affair. The CineVita VIP tailgate blends celebrity sightings, DJs and lounge seating with oversized LED screens, gaming stations and curated food stations that read more like a boutique festival than a pregame.
Attendees sample everything from loaded potato skins and Ortega tacos to lemon-pepper wings and maple-drizzled chicken and waffles, while trivia, giveaways and communal seating keep the energy elevated before kickoff.
2. Mariachi Rams Amplify Los Angeles’ Musical Identity
The Mariachi Rams — the NFL’s first mariachi ensemble — have quickly become a cultural touchstone. Their performances honor tradition while inserting modern flair, offering fans a sound that feels distinctly Angeleno.
The group mixes classic ranchera pieces with mariachi interpretations of contemporary hits, bridging generational tastes and introducing many attendees to mariachi music for the first time.
3. The Anthem at SoFi Is an Opening Statement
At SoFi, the national anthem functions less like a ritual and more like the night’s opening moment. For many singers it’s a milestone — an opportunity to connect with a massive, hometown crowd and to set an aspirational tone for the evening.
Performers often describe the experience as profoundly affirming: standing before tens of thousands and feeling an immediate, electric sense of possibility.
4. Crucial Catch Halftime Honors Survivors — and Features Rachel Platten
Each season the Rams partner with Cedars-Sinai for the NFL’s Crucial Catch initiative, spotlighting cancer survivors and their families. This year’s ceremony recognized a dozen honorees whose stories represent resilience and community support.
The halftime highlight was Rachel Platten’s performance of “Fight Song,” delivered as a tribute to survivors. Platten emphasized that the moment was about honoring those affected by cancer rather than personal spotlight, drawing on her own connections to the cause.
5. Loud Luxury Turn SoFi Into a Stadium-Size Dance Floor
Canadian EDM duo Loud Luxury bring nightclub intensity to the stadium, flipping the script on typical halftime or pregame sets. Their upbeat DJ sessions are tailored to a crowd primarily there for the sport, giving the duo a chance to convert casual fans into dance-floor devotees.
Playing during the day is a contrast to their usual late-night sets, but the result is a high-voltage fusion of club production and stadium spectacle that ramps up momentum for both fans and players.
6. Rams Junior Cheerleaders Showcase Youth and Community
Before kickoff, nearly 300 Rams Junior Cheerleaders join the pro squad for a spirited routine. The program focuses on teamwork, confidence and community engagement for children ages 5–14, and has become a beloved pregame tradition that reinforces local ties to the franchise.
7. Hollywood Park Keeps the Celebration Going After the Final Whistle
The game-day atmosphere extends well beyond the stadium at Hollywood Park. Fans can grab drinks at The Meeting Spot, catch a film at Cinepolis Luxury Cinemas, or explore immersive installations at COSM. In American Airlines Plaza there are budget-friendly drink specials, family activities and live entertainment that carry the revelry late into the evening.
