Turtle Beach has simply introduced a brand new vary of gaming headsets particularly tailor-made to PC players. The Elite Atlas, Three, and One headsets have been constructed by means of a thoughts meld between Turtle Beach and esports groups corresponding to: Astralis, OpTic, and the Overwatch League Houston Outlaws.
Turtle Beach are historically useless set on catering to console players, even controlling 46% income share on console this year-to-date. However, it seems to be like Turtle Beach needs in on the booming PC gaming market, marking a departure from the model’s console focus. The Atlas vary has been tweaked and perfected for the ears of present esports champions, and Turtle Beach hope that’ll be convincing sufficient to sway PC players over to its merchandise.
“As a player and as a team, it’s a privilege to have worked with Turtle Beach in the making of the Elite Atlas and the rest of their new Atlas line,” Nicolai “dev1ce” Reedtz, member of the Astralis esports crew, says. “We tested and provided a lot of feedback and suggestions during the development process in an effort to ensure the Elite Atlas is the best possible headset for PC esports pros, but also for any PC gamers.”
There are some gargantuan rivals within the PC headset market, nevertheless. You’ve acquired the likes of Logitech, HyperX, Roccat, Sennheiser, et al, all vying for market dominance. A heavy-hitter within the console house, corresponding to Turtle Beach, transferring into these territorial corporations’ market may very well be nice as new impetus for fiery competitors – and that’s not typically a foul factor for players.
But certainly there’s somewhat extra to Turtle Beach’s curiosity within the gaming market than esports alone. The firm additionally discovered enormous success off the again of Epic Games’s record-breaking sport, Fortnite. The firm reported earlier this yr that it had shifted 83% extra headsets in comparison with the earlier yr by June alone, and its May headset gross sales had greater than doubled for the reason that similar interval in 2017.
Considering an enormous proportion of Fortnite’s 125 million total players – as of June 2018 – play on PC, it’s not all that shocking Turtle Beach needs in on the rabble of PC players at the moment sat on the sidelines.
The Atlas Elite shall be are available at $99 (£90), the Atlas Three at $79 (£70), and the Atlas One at $49 (£40). The sound profiles of all three have been tweaked to swimsuit PC players, and all characteristic a brand-agnostic black end. While the price range cans are sure to tug in players regardless, making a headset that not solely competes within the bustling PC market but in addition manages to make players take discover is not any straightforward feat. Let’s see if Turtle Beach can pull it off.
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