Maybe Young Thug is supposed to be caught in a loop, arguing with Lyor Cohen over his recording habits and whether he has to sit politely next to Jimmy Fallon twice a year. Since “Stoner” hit in 2014, Thug has seemed like an ascendent star. But aside from “Best Friend,” which yielded him a Platinum plaque, and “Pick Up the Phone,” which might have been lifted out from under him anyway, Thug has yet to truly break through to the A-list. His only entries into the Top 40 have been the Rich Gang single “Lifestyle” and guest spots on Usher and Rae Sremmurd songs. His three records from 2016 all got kind, if muted, receptions and generally failed to move the chains much at all. For all the breathless adulation, the last eighteen months of Thug’s career have been like Groundhog Day for people to whom Travis Scott owes royalties.
Beautiful Thugger Girls, released with little ceremony last Friday, wouldn’t appear at first glance to be the blockbuster that can change all of this. It came out the same day as 2 Chainz’s album, and Future’s HNDRXX, which is Thugger Girls’ closest recent analogue, has mostly vanished from the zeitgeist, unless a new summer single reveals itself. Nevertheless, this is Thug’s clearest step forward since 2015’s Barter 6, and perhaps his most compelling experiment in pop.
As far back as his formative I Came From Nothing mixtapes, Thug’s music has bent toward chaos, even formlessness. What made Barter 6 so surprising to longtime fans and newcomers alike was how precise and restrained it was. Thugger Girls has all of that record’s control, but swaps out the subtlety for bleeding declarations of love and fidelity. The emotional stakes here seem impossibly high. It also applies the type of focus used on last year’s JEFFERY, where each song aimed to embody the voice of a titular influence. Instead of loosely connected, compelling fragments, each track was self-contained and had a distinct tone. That naming device is gone, but more often than not, the cuts on Thugger Girls work as single-song exercises.
Though it’s been referred to by Thug himself as his “singing album,” Thugger Girls is not a radical departure for him, stylistically speaking. As with most of his material between Barter 6 and now, the question seems to be less what Thug is writing and recording at the given time and more what he’s decided to curate from the archives. Some of these songs date back to 2015 and have been teased on Snapchat and Instagram for nearly as long, and almost all of them have prototypes from earlier in his career.