I remember when I first suspected Jack White was ridiculous. It was the trailer for the 2009 rock documentary It Might Get Loud.
Yes, a guy in peppermint-striped clothes covering Marlene Dietrich alongside a drummer pretending to be his sister had always been a bit ridiculous. But it was good ridiculous, inspiring and even instructive. Play-acting, dress-up, making up fake blues songs: These were ingenious, even courageous ways of engaging with the big, terrifying world on your own terms. But then I watched White gaze out a limo, en route to a summit with fellow guitarist millionaires The Edge and Jimmy Page, and gravely prophesy a “fist fight.” This, I thought, was bad ridiculous— pointless, embarrassing, self-serving.
I revisit this moment of doubt now because I have heard Jack White rap. If you listen to his third solo album Boarding House Reach, you will have crossed this Rubicon with me. It happens on a song called “Ice Station Zebra.” After pounding a saloon piano for a minute, he turns his fedora backwards, stoops to the camera, and offers this:
Now, quoting someone’s lyrics to make them look silly probably isn’t nice. It might even be disingenuous: Plenty of sharp-sounding couplets wither in the harsh light of the printed page. But White’s delivery, if possible, is even worse than the words; the painful “yo” and “Joe Blow,” the coup de grace of “we’re all copying God”—which White repeats, eager to rub it in—is a thumb in the eye. What does he think he’s doing? What does he want us to think he’s doing? All is mystery, except your overwhelming desire to turn away.
Boarding House Reach is a long, bewildering slog studded with these moments, which seem to be directly antagonizing you. Deep in the eccentric-hermit stage of his career, with his own successful label and a devoted clutch of fans who will come to see his concerts until their children are in college, White is now free to record and release whatever he pleases. And judging by Boarding House Reach, he wants to noodle to himself in the studio, record spoken-word reminiscences about the first time he played piano in a song titled “Get in the Mind Shaft,” and make the kind of Cheeto-dusted funk instrumentals that the Beastie Boys would have left off of The In Sound From Way Out! What he doesn’t want to do: write any songs at all.