Kendrick Lamar and frequent collaborator Dave Free have launched pgLang, which is described in a press release as “a new multi-lingual, at service company.” The press release continues, “pgLang is at service to creators and projects that selflessly speak with, and for, the shared experiences that connect us all.”
Dave Free said in a statement, “In this overstimulated time, we are focused on cultivating raw expression from grassroots partnerships.” Kendrick Lamar added just, “Selfless. Reset.”
Baby Keem, who contributed to Black Panther The Album Music From and Inspired By, is one of the first artists to partner with pgLang. He stars in the company’s new “visual mission statement,” alongside Jorja Smith, Kendrick Lamar, and Yara Shahidi. The video also has end music written by Florence Welch and Kamasi Washington.
Preview the mission statement below and find the full thing at the pgLang website.
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