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A Visual History of the Apple Computer

Four decades later and that iconic 1984 Macintosh is utterly unrecognizable. Take a look back at its beautiful evolution.

By Jamie Lendino
& Chloe Albanesius
January 24, 2024
Apple then and now (Credit: Apple/Eric Griffith)

This week marks the 40th anniversary of Steve Jobs unveiling the first Mac. In a note on its website during the 30th anniversary a decade ago, Apple said that Mac "was designed to be so easy to use that people could actually use it." That sounds obvious, but back in 1984, personal computing wasn't very intuitive.

The first Mac "came with a promise—that the power of technology taken from a few and put in the hands of everyone, could change the world," Apple said then. "That promise has been kept. Today we create, connect, share, and learn in ways that were unimaginable."

"Imagine what we can accomplish in the next 30 years," Apple concluded, pointing visitors to a video that highlights the "generation of innovators" who have embraced the Mac.

Internal specs aren't the only thing that's changed with the Mac over the years; nowadays, it's much more aesthetically pleasing. Look below at the Mac’s history in pictures.


1. 128K Macintosh

Apple 128K Macintosh
(Credit: Wikimedia)

After selling the forward-looking but way overpriced Lisa, Apple unveils the 128K Macintosh in 1984—first via an unforgettable Super Bowl ad evoking George Orwell, and insinuating IBM as Big Brother, and then two days later with a formal introduction on stage in Cupertino.


2. Macintosh 512K

Apple Macintosh 512K
(Credit: Apple)

The Macintosh 512K, or "Fat Mac" as it was affectionately known, debuted in Sept. 1984, and included upgraded memory and internals.


3. Macintosh Plus

Apple Macintosh Plus
(Credit: Apple)

The Macintosh Plus arrived in 1986, and stuck around for four years until it was discontinued in 1990.


4. Macintosh SE

Apple Macintosh SE
(Credit: Apple)

The Macintosh SE arrived in 1987. In 1989, the supercharged SE/30 lands with a faster 32-bit 68030 CPU. Both find homes in professional desktop publishing.


5. Mac IIsi

Apple Mac IIsi
(Credit: Apple)

By 1990, Apple started to expand its Mac lineup in earnest, introducing the budget-priced LC, the midrange staple IIci and lower-end color desktop IIsi.


6. Mac Centris 650

Apple Mac Centris 650
(Credit: Apple)

The early 1990s brought us the higher-end, 68040-powered Centris 650 ...


7. Mac Quadra

Apple Mac Quadra
(Credit: Apple)

... and Quadra machines. More and more Mac models begin to look like proper desktop or tower PCs with separate displays.


8. Mac Performa 5200

Apple Mac Performa 5200
(Credit: Apple)

The mid 1990s saw a succession of confusingly named models in multiple product lines. One of the better standouts were Performa all-in-ones like this PowerPC-equipped 5200.


9. PowerBook

PowerBook by Apple
(Credit: Apple)

The PowerBook line was available from 1991 to 2006. Shown here is the PowerBook Duo 210; introduced in 1992, it was a subnotebook that fit into a specially made accessory dock for desktop use with an external monitor.


10. Bondi Blue iMac G3

Apple Bondi Blue iMac G3
(Credit: Apple)

Introduced in August 1998, it's the first real example of an Apple product once again with Steve Jobs's blessing, and it's widely considered a return to form. Designed by Jony Ive, it distills the essence of the Mac in a single, self-contained enclosure, much in the same vein as the original Macintosh, while ditching the 3.5-inch floppy drive—considered a bold move ahead of its time, especially since Apple was instrumental in bringing that format to the public consciousness in the first place.


11. iBook

Apple iBook by Apple
(Credit: Apple)

Later, candy-colored versions of the iMac with faster 333MHz processors followed, along with similarly designed iBook laptops that came with a compelling new feature called 802.11b Wi-Fi.


12. Power Mac G4

Apple Power Mac G4
(Credit: Apple)

Apple introduced a brand new, clear and gray G4 tower in September 1999 to considerable fanfare. This is right around when Apple began selling 15-inch flat-panel LCD monitors instead of CRTs (and at high prices).


13. Power Mac G4 Cube

Apple Power Mac G4 Cube
(Credit: Apple)

One of Apple’s bigger swings was the design of the G4 Cube, sticking the cubic PC inside a rectangle of clear acrylic. There was a CD-ROM slot right at the top. It was a bomb.


14. iMac G4

Apple iMac G4 from 2002.
(Credit: Maxime Bober/CC BY 2.0)

Apple redefined style with the mod 2002 iMac G4, with its desk-lamp-like design that hid all the components in the rounded base of the computer.


15. eMac

apple emac on white background
(Credit: Apple)

The same year, Apple also unveiled the eMac, a desktop line designed specifically for education, featuring a 17-inch flat CRT and 700 MHz PowerPC G4 processor. By 2006, the 17-inch iMac for education replaced the eMac.


16. Mac mini

Apple Mac mini
(Credit: Joseph Maldonado)

The smallest desktop Mac debuted in 2005 and still exists in a form today, having gone from a PowerPC G4 based unit today’s M2 Pro powered version.


17. Mac Pro (Cylinder)

Apple Mac Pro (Cylinder)
(Credit: Apple)

The 2013 cylindrical Mac Pro was something even Apple admitted later was probably a mistake, but it did look cool even if it resembled a trash can.


18. Apple MacBook Pro

Apple MacBook Pro
(Credit: Apple)

By the 30th anniversary in 2014, the lineup of Apple Macs included the MacBook Pro ...

19. MacBook Air

Apple MacBook Air
(Credit: Apple)

... the slimmer and lighter MacBook Air ...

20. Apple iMac

Apple iMac
(Credit: Apple)

... and the 21.5- and 27-inch iMac desktops. The latter had the 5K Retina display.


21. iMac Pro

Apple iMac Pro
(Credit: Apple)

In 2017, Apple went all in on an all-in-one called the iMac Pro, which we called a “beautiful ode to creative professionals,” again with 5K resolution on the 27-inch display.


22. Mac Pro 2019

Apple Mac Pro 2019
(Credit: Apple)

Apple dumped the cylinder and went back to a tower with a lattice design for airflow to create what’s probably the most powerful Mac of all time. It was at the time the only Mac made in America, and the last model to use Intel chips. The current version appears much the same but contains M2 chips.


23. Mac Studio

Apple Mac Studio
(Credit: Molly Flores)

Since the start of the 2020s (and the coming of Apple’s own silicon chips to power Macs) Apple hasn’t made too many radical design changes. The exception may be the Mac Studio, which is like the Double Stuf [one F!] to the Mac mini’s Oreo.


24. MacBook Air 15-Inch (2023)

Apple MacBook Air 15-Inch
(Credit: Brian Westover)

The current lineup of Macs for 2024 includes some stunning Macs including the above MacBook Air 15-inch model running the latest M2 chip.


25. MacBook Pros (14- and 16-inch) (2023)

Apple MacBook Pros (14- and 16-inch) (2023)
(Credit: Apple)

The current MacBook Pros also have M2 chips; the models look almost exactly like they did in 2021 (running the M1). See how they compare.


26. iMac 24-Inch (2023)

Apple  iMac 24-Inch 2023
(Credit: Joseph Maldonado)

Finally, Apple’s only current all-in-one is just called the iMac. It only comes with 24-inch screen, replacing the previous models with 21- and 27-inch options. It also has the latest/greatest M3 chip and comes in seven different colors, much like the iPhone's rainbow of choices. Our review called it “the best iMac yet.”


Chandra Steele and Eric Griffith contributed to this artlcle

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About Jamie Lendino

Editor-In-Chief, ExtremeTech

I’ve been writing and reviewing technology for PCMag and other Ziff Davis publications since 2005, and I’ve been full-time on staff since 2011. I've been the editor-in-chief of ExtremeTech since early 2015, except for a recent stint as executive editor of features for PCMag, and I write for both sites. I’ve been on CNBC and NPR's All Things Considered talking tech, plus dozens of radio stations around the country. I’ve also written for two dozen other publications, including Popular ScienceConsumer ReportsComputer Power UserPC Today, Electronic MusicianSound and Vision, and CNET. Plus, I've written six books about retro gaming and computing:

Adventure: The Atari 2600 at the Dawn of Console Gaming
Attract Mode: The Rise and Fall of Coin-Op Arcade Games

Breakout: How Atari 8-Bit Computers Defined a Generation

Faster Than Light: The Atari ST and the 16-Bit Revolution

Space Battle: The Mattel Intellivision and the First Console War
Starflight: How the PC and DOS Exploded Computer Gaming 1987-1994

Before all this, I was in IT supporting Windows NT on Wall Street in the late 1990s. I realized I’d much rather play with technology and write about it, than support it 24/7 and be blamed for everything that went wrong. I grew up playing and recording music on keyboards and the Atari ST, and I never really stopped. For a while, I produced sound effects and music for video games (mostly mobile games in the 2000s). I still mix and master music for various independent artists, many of whom are friends.

Read Jamie's full bio

Read the latest from Jamie Lendino

About Chloe Albanesius

Executive Editor for News

I started out covering tech policy in Washington, D.C. for The National Journal's Technology Daily, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. After a move to New York City, I covered Wall Street trading tech at Incisive Media before switching gears to consumer tech and PCMag. I now lead PCMag's news coverage and manage our how-to content.

Read Chloe's full bio

Read the latest from Chloe Albanesius