Electronic Arts’ CEO Imagines a Year Without a New Madden Game
- Andrew Wilson sees subscriptions one day replacing game sales
- As more sales go digital, live services become more practical
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Electronic Arts Inc. Chief Executive Officer Andrew Wilson said there may soon come a time when the video-game publisher doesn’t release a new annual version of hits such as FIFA 18 and Madden NFL 18 and relies instead on online updates or subscriptions.
“There’s a world where it gets easier and easier to move that code around -- where we may not have to do an annual release,” Wilson told Bloomberg TV host Emily Chang on her show “Studio 1.0.” “We can really think about those games as a 365-day, live service.”