What do you make of Microsoft's decision to ultimately name their second console Xbox 360? Would the console have looked inferior to PlayStation 3 if the company called it Xbox 2 or caused consumer confusion if it was called Xbox 3?
Sound off with your thoughts in the comments, and for more on our discussion with Bach about the early days of Xbox, be sure to check out our full interview with the former Xbox boss on this month's episode of IGN Unfiltered, which airs tomorrow.