Uproxx has been acquired by Warner Music Group, it was introduced right this moment. The media firm, which runs music and tradition web sites, a video manufacturing unit, and a branded content material studio, will stay its personal standalone entity with “journalistic and creative independence,” based on a press release.
“Over the past years, we’ve won the trust of our audience, along with numerous industry accolades, because of our understanding of culture, entertainment, and marketing—an approach that’s rooted in authenticity and transparency,” Uproxx CEO Benjamin Blank stated in a statement. “With Warner Music Group, we just doubled down on that formula and are now able to deliver more to our audience and partners with even more access and at much bigger scale.”
Uproxx has created programming involving Vince Staples, Miguel, Rick Ross, and others, previously.
Founded in 2008, Uproxx was began by Brian Brater and Jarrett Myer (who beforehand based Rawkus Records). Myer and WMG’s present CEO of Global Recorded Music, Max Lousada, labored collectively at Rawkus. “Over the past decade we’ve become trusted by our loyal audience and advertising partners in helping to turn brands into cultural moments,” Myer stated. “With this acquisition, we grow our significance as a beacon for youth culture and entertainment.”
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