With artists releasing songs at a quick and livid tempo, it’s troublesome for the common hip-hop head to maintain observe of all of it—regardless of how tapped in they’re. That’s why we created The Ones, a every day publish to focus on the track you’ll want to hear.
Things have been quiet this 12 months for one of the vital respected labels in hip-hop, Top Dawg Entertainment. Rather than releasing new music, Kendrick Lamar has been throwing his weight behind a questionable younger rapper. SZA put out a single final month, however solely after expressing frustration with TDE’s president, “Punch” Henderson, for holding up her releases. When Reason’s album New Beginnings dropped on October 9, it grew to become the primary new physique of labor from TDE since August 2019. That could have been lots of stress for the Carson, California rapper, however with bounce, sharp flows, and powerful visitor verses, New Beginnings is a good entry to the TDE catalog. “Flick It Up” options Ab-Soul, who’s been comparatively sparse lately. Soulo begins off with a sly acknowledgment of how shocking it’s to listen to him out: “Your jaw just dropped, ma, pick it up.” Together, the labelmates lay down showy verses about their rap prowess that fly by.