Still, he admitted the company has seen tangible benefits in some areas. “We have seen some efficiencies,” Zelnick said. “There are plenty of areas of business where the tools that we have rolled out are helping us. We are not either using this as an excuse to, or frankly seeing the opportunity to, reduce headcount.”
He added that these tools help free talented employees from repetitive tasks: “They allow us to take our very talented people and release them from more mundane tasks.” But he was clear about limits, cautioning against overreliance on chatbots and similar systems: “If you said, can you cut your cost profile by 5% tomorrow by using all things AI, the answer is no.”
The debate around AI in games is intense. EA has faced criticism for how it has integrated AI into operations, while figures such as Hideo Kojima and senior developers at Square Enix and Larian Studios have publicly highlighted its shortcomings. The technology raises concerns about job security and industry uncertainty, and it remains a contentious topic.
Take-Two CEO says they “take no victory lap” after $55 billion EA buyout reports, and that the company is “always running scared”: “We wish our competitors well.”
Source: gamesradar.com
