Sony president and CEO Shawn Layden says Spider-Man is “the biggest chance” to broaden the pie that’s their buyer base.
The PS4 has bought over 60 million items thus far, and Sony’s Shawn Layden thinks that console-exclusive Spider-Man will considerably assist push that quantity in the direction of his aim of 100 million items.
Talking to The Telegraph, Layden mentioned, “Well, like I tell my sales guys, the first 60 million is the easy 60 million. To get to [100 million], it’s about how do we grow the pie?”
Layden’s technique isn’t to steal enterprise from rivals, however slightly to attract extra folks on this planet of gaming, thereby rising the patron base. The plan for the European market is to deal with “social type of games” and the studios based mostly there are already beavering away on such issues.
“But for us in the US I think the biggest chance we have to broaden that pie is with a game like Spider-man,” he defined.
“Spider-man is probably the best known comic book character in the world and we can take that title – and the way that Insomniac has hit it out the park in realising that character in a way that finally Spider-man plays like you want him to play – I think we can bring people into gaming who may not be there yet through the power of that kind of character.”
Do you assume Spider-Man is the system vendor Layden believes it to be? Do you assume PS4 gross sales can rocket in the direction of 100 million items due to it? Chime in under.
Source
