As of today, Radiohead are on TikTok. If you’re expecting a Thom Yorke dance challenge, you’ll be sorely disappointed; the band made their debut on the platform with a clip featuring Chieftain Mews, the long-running character played by producer Nigel Godrich, seated at a desk with the Radiohead logo in the background.
Someone addresses him off-camera (“Say something.”), who which Mews replies: “Well, what do you want me to say?” Eventually, he addresses the viewer: “This is your wake-up call. Have a good day.” In the background is a clip from “Paranoid Android.” The Radiohead TikTok account reads: “’Proud to be joining the TikTok revolution’.” Watch the video below.
Read our feature “Internet Explorers: The Curious Case of Radiohead’s Online Fandom.”