Awareness of and the intention to purchase the most recent consoles from Microsoft, and Sony could be very low amongst U.S. consumers, in response to a brand new Nielsen report.
Nielsen, the analysis firm, launched its annual Games 360 report earlier, revealing loads of attention-grabbing insights into present state of video games within the U.S. and the individuals who eat them.
There are a number of stats right here which might be price highlighting, however the standouts should do with shopper consciousness of mid-gen consoles upgrades like PS4 Pro, and Xbox Scorpio. Of the final inhabitants surveyed, solely 11% have ever heard of Project Scorpio, in comparison with 21% for PS4 Pro.
The numbers are barely higher for avid gamers over the age of 13, with 14% having heard of Scorpio, and 27% having heard of PS4 Pro. Xbox Scorpio additionally has the bottom consciousness amongst all current-gen consoles for non-gamers, at a meagre three%.
Things look higher when the usual PS4, and Xbox One consoles, although Xbox One is persistently the bottom of the 2. The Nintendo Switch additionally doesn’t rank very excessive, with 29% of avid gamers surveyed saying they’ve heard of it, in comparison with 22% within the normal inhabitants group.
One different revealing stat reveals the intention to purchase any of those consoles amongst avid gamers and the final inhabitants. 15% of surveyed avid gamers intend to purchase a PS4 Pro, in comparison with 13% for Xbox Scorpio. This drops to 11%, and 9% respectively for the final inhabitants.
You can obtain the report on the hyperlink above.
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