Nioh has bought over one million items in simply over a month, and is Koei Tecmo’s “most successful title in the west.”
Nioh launched for PS4 again in February and has shifted over a million items already. Developer Koei Tecmo says it’s probably the most profitable they’ve ever revealed within the west.
Talking to MCV UK, Koei Tecmo’s common supervisor Yasutomo Watanabe mentioned, “Nioh is a title displays plenty of creativity and plenty of soul, and is a mirrored image of what made Team Ninja a profitable studio within the first place.
“It’s a triumphant return to the studio’s strengths and media and gamers reacted very positively.”
He attributes a part of its success to localisation of the sport in 15 languages, and half to the demos.
“From a improvement standpoint, the strategy Team Ninja selected yielded crucial outcomes, as they basically included the broader public on improvement selections from an early stage with the discharge of the Alpha demo.
“Being so open, [as well as] incorporating suggestions from the followers actually helped enhance curiosity within the sport and form gamers’ expectations.”
Watanabe cites market analysis to determine world and regional traits to be used in Koei Tecmo’s technique for having their video games attraction to western gamers.
“We always try to develop and release our games with the utmost consideration of each territory’s culture,” he mentioned, when questioned concerning the Dead or Alive Xtreme 3 kerfuffle.
“This is the main reason we did not release Dead or Alive Xtreme 3 in the western regions, as we felt it didn’t represent the values of the west and so would not appeal to western players.”
But in the end, enjoyable is enjoyable.
“Personally I’m happy to see a lot of Japanese games hit the charts in the west, however there’s no border for entertainment and most people don’t care where a game comes from; they only care if it’s fun.”
The firm has plans to launch “big titles for the western market” subsequent yr, and after Team Ninja’s artistic director Tom Lee mentioned that Nioh was a “gateway into the next chapter for Ninja Gaiden,” may we see a brand new Ninja Gaiden title hit our shores?
“We know a lot of our fans in the world have been waiting for the next Ninja Gaiden and it is one of the most important projects for us as well,” Watanabe mentioned, when probed on the subject.
“At the moment, we are not in a position to announce anything, but we are hoping to share good news with you once we are ready.”
Wrapping up the interview, Watanabe mentioned that there can be extra concentrate on western and Asian areas because the Japanese market is now not the “key territory for console game sales.”
Which Koei Tecmo video games would you wish to see crack the western market? Chime in beneath.
