Earlier this year, one real-life trucking business began getting signboards in American Truck Simulator in an initiative to work with the game’s gamers as real motorists. Now, it appears, that initiative was so effective that even more trucking teams are doing the same.
Back in June, programmer SCS Software outlined a new set of in-game billboards pointing to the recruitment website for Schneider National, a huge logistics logistics business trying to find brand-new motorists. Shortly after, Schneider reps noted that newly-hired ATS players typically “showed skills above their experience level” and also “credited their learning to the video game.”
At a minimum, the project has actually obviously achieved success sufficient to encourage an additional trucking business to attempt the very same method. Swift Transportation currently has its very own employment advertisements in ATS, and also these indicate a unique web page inviting possible gamers-turned-drivers: “If you enjoy role playing as a truck driver in American Truck Simulator, you just might love the true truck driver lifestyle! Want to make your gaming experience a reality? We welcome you to get behind the wheel of a real Swift truck.”
Now, this is the component where I’m compelled to recognize that ATS duplicates the “true truck driver lifestyle” with no of the anxiety of that way of life. My attraction with the sim originates from my very own household’s background in trucking, and also allow me inform you, while I like driving electronic vehicles you might not pay me adequate to earn a living behind the wheel of a genuine one.
But hey, SCS has a far more hopeful sight of the employment advertisements. “We believe that even the smallest gestures can have a profound impact,” the devs state in a blog post. “By showcasing industry-related content within the game, we aim to create meaningful connections between virtual worlds and real-world opportunities. As countless players pass by our in-game billboards, who knows? Someone might see a recruitment billboard from Swift Transportation and take that as a sign to explore a career in trucking.”
I’m still not over Baldur’s Gate 3 forcing me to give up on playing the ATS Oklahoma DLC.
Source: gamesradar.com
