Mac DeMarco, Jerry Paper, and extra seem in a weird new trailer for the launch of Eternal Family, an “artist-run membership experience and a place to try out new ideas.” Mac seems in entrance of a tape reel, his face seemingly smeared in vaseline for a section titled “Advanced Studio Recording Techniques.” Watch the total trailer under.
Eternal Family’s full roster of courses and content material might be discovered here. Mac DeMarco’s first tutorial is known as “Building an Echo Chamber,” whereas “Jerry Paper Teaches” features a tutorial on funk music. An Eternal Family subscription prices $5 per thirty days, or $50 per yr, and gives limitless, ad-free entry to content material.
In a latest Instagram post, director and previous Mac DeMarco collaborator Cole Kush famous that “60% of the monthly [Eternal Family] revenue goes to our creators and the rest to operations & funds to create and license more interesting things.” He added: “The goal is to create stable income and a place to try out ideas that can be self-produced and perhaps hard to pitch. More monthly users = more funds to create more shows and add apps for mobile & TV.”
Revisit Pitchfork’s Family Matters interview “Mac DeMarco and His Mom Talk Love and Fearlessness.”