What the New York rapper Knowahh does isn’t necessarily new; it’s been the template for “cloud” rappers for the past decade. First, you find a spacey-sounding beat, then you mutter some vague lines about your life, and finally, you hit post. Yet Knowahh’s take on the style resonates immediately—it’s like he knows exactly how hard he should try. On “On Me,” he sings his lines with assured dejection, while the wistful whistles and solo piano loops of the sammyboy! production aim for maximum emotional connection. Knowahh’s words mainly focus on money, but the way he says them make it feel as if he’s talking about something more holy. Though Knowahh is focused on the here and now, his creation strains for permanence.