This previous February, South Korean eyewear model Gentle Monster launched a video referred to as “13 MUSIC” that purportedly featured a monitor co-written and co-produced by Kanye West and his collaborator Malik Yusef. After its launch, nevertheless, Kim Kardashian West tweeted, “Kanye is not involved and did not produce this song.” Gentle Monster subsequently took down “13 MUSIC” and all related promotion.
Today (May 16), Gentle Monster has filed a lawsuit towards Malik Yusef and others, The Hollywood Reporter stories and Pitchfork can affirm. In the lawsuit, filed within the Los Angeles County Superior Court, Gentle Monster claims that “Yusef used his seemingly close relationship with Kanye West to deceive Gentle Monster into believing that he could bring some of the world’s most talented artists together to produce a series of videos designed to increase Gentle Monster’s global brand recognition.”
According to the criticism, Yusef did efficiently organize a gathering between Kanye West and Won Lee (Gentle Monster’s U.S. CEO) in Jackson Hole, Wyoming. Following the assembly, the swimsuit alleges, Yusef gave Lee a Universal Music Publishing Group music settlement that granted Yusef permission to make use of a music referred to as “New Angels” for Gentle Monster’s marketing campaign. The settlement appeared to have West’s signature and a replica of his driver’s license, however attorneys for Gentle Monster declare that “Yusef procured this agreement without Kanye’s knowledge or consent.”
Along with fraudulently reproducing West’s signature, Gentle Monster says that Malik Yusef claimed he may get Kanye West, Pharrell Williams, Vic Mensa, Michael Ok. Williams, Jaden Smith, Parison Jackson, Amber Rose, and Rosario Dawson to take part within the marketing campaign. (Vic Mensa and Michael Ok. Williams did seem within the “13 MUSIC” video.) Gentle Monster claims that it despatched Malik Yusef $2.5 million to acquire expertise and execute the marketing campaign.
Of the $2.5 million, Gentle Monster says it despatched $500,000 to “Donda Social Agency, Inc.,” which Gentle Monster believed to be Kanye West’s charity. In June 2018, nevertheless, the West-co-founded nonprofit Donda’s House changed its name to Art of Culture, Inc.
Gentle Monster is suing Malik Yusef, his supervisor and enterprise companion Burundi Partlow, and Sonja Nutall, who launched Won Lee to Yusef. The firm is looking for reduction for fraud, breach of contract, and extra. Find the lawsuit under (through THR).
Earlier this 12 months, German trend model Philipp Plein claimed that Malik Yusef and Burundi Partlow scammed the corporate out of $900,000 after Yusef claimed he could book West to appear at the brand’s New York Fashion Week event. Like Gentle Monster, Phillip Plein alleged that Yusef solid West’s signature and used false charity names.