Jackbox CEO Unfazed by Amazon or Netflix’s Bid for the Party-Game Crown

It’s startling to remember the original Jackbox Party Pack arrived over a decade ago — a reminder of how quickly time passes. Since then the franchise has become a go-to for gatherings, and its influence shows as other companies explore party-focused experiences, from Netflix’s recent TV multiplayer push to Amazon Luna’s GameNight feature. Still, Jackbox Games CEO Mike Bilder says he isn’t worried about rivals encroaching on their turf.

I spent an hour testing the new Jackbox Party Pack 11 with Bilder and developers Brooke Breit, Rich Gallup, and Tim Sniffen, and I came away convinced: polished, characterful design beats novelty features and celebrity gimmicks every time.

The latest pack, released on October 23, 2025, for all major platforms, is notable for one reason in particular — it contains no sequels. “We wanted to push for something different this year,” Bilder told me over a video call. “We had a lot of excellent pitches, and this year’s slate felt especially original.”

“Rather than fall back on sequels,” he added, “we wanted to swing for the fences. We’re proud of this pack and hope players connect with it.”

By Gallup’s tally, the team developed and iterated more than 40 prototype ideas before selecting the five that make up the finished product. While the pack preserves hallmark elements — yes, there’s still a drawing game and a trivia game — each entry puts a fresh spin on familiar mechanics.

Keeping up with the competition

Two players in Doominate responding with a ruined 'crisp lemonade on a hot day'.
Image: Jackbox Games via Polygon

When asked about outside competition, Bilder pointed to Jackbox’s compact but skilled team — roughly 70 people — as their advantage. “We’ve learned what works and what doesn’t, and we keep bringing new talent into the studio,” he said. “Competition is healthy. It keeps us sharp, but we also have a distinct voice — our comedy, tone, and presentation — that we’ll keep refining.”

Breit emphasized how their development process is inherently social: team members play prototypes constantly, and that shared, hands-on approach helps the games feel authentic. “We’re making things we actually like to play,” she said, “and that social energy shows through.”

That social energy was obvious during my play session: the developers still clearly enjoy playing their own creations, and the games are designed to spark conversation and connection as much as competitive fun.

The games of Jackbox Party Pack 11

Legends of Trivia gameplay screen with players tackling a question about Pretty Little Liars.
Image: Jackbox Games via Polygon

The pack contains five new minigames: Doominate, Suspectives, Cookie Haus, Hear Say, and Legends of Trivia. Doominate, directed by Brooke Breit, asks players to submit beloved things, then have others add a detail that ruins them. One memorable example from our round turned “crisp lemonade on a hot day” into “starchy, starchy crisp lemonade.”

Gallup teased the session by asking how long it would take for me to become part of the team’s in-jokes — the answer: almost immediately, as the group quickly made me feel included.

Suspectives, a social-deduction highlight of the pack, had the development team wrongly accusing me of guilt despite my innocence. It starts with simple survey-style prompts — “Do you lift?” or “What does a carburetor do?” — and then uses those answers as evidence in a playful, chaotic investigation mechanic.

Suspectives screen with a player marked as not guilty.
Image: Jackbox Games via Polygon

The game encourages sleuthing and bluffing; at one point I tried to deflect suspicion onto Rich Gallup by asking about his last photo — he flatly refused until others jumped in to support me, which only added to the fun and unpredictability.

Cookie Haus is a drawing-and-design game built around decorating cookies to illustrate eccentric prompts. The prompt “Early attempts at inventing the saxophone” produced a string of grotesque and unintentionally suggestive creations — which Breit generously called “both the worst” and hilariously memorable.

Hear Say is a vocal-improv title that uses players’ phone microphones, and it truly needs to be heard to be appreciated — the team’s own vocal performances (imitating massage sounds or helium-altered singing) were both absurd and unforgettably funny.

Legends of Trivia is the pack’s most ambitious entry: a collaborative, RPG-flavored trivia adventure that was originally called Trivia RPG and intentionally delayed from the previous pack to let it mature. It spans three worlds, each roughly a half-hour long, and supports saved progress so groups can return to the campaign later.

Players pick classes like sorcerer or ranger and travel together; correct multiple-choice answers award gold and damage to enemies, while mistakes cost HP. The game rewards teamwork and reveals where each player’s knowledge strengths lie.

The longevity of the Jackbox Party Pack

Cookie Haus gameplay showing responses to the 'early attempts at inventing the saxophone' prompt.
Image: Jackbox Games via Polygon

After an hour with the new games, it’s hard to picture large platforms displacing Jackbox’s position — even with AI-powered novelty and TV-enabled Boggle clones. Party Pack 11 launched to very positive Steam reviews and the team shows no sign of slowing down. “One of Jackbox’s superpowers is our speed,” Gallup said. “We make five bespoke games every year — that’s wild.”

Gallup described a studio culture that encourages ideas from everyone: a developer might post a concept in Slack and quickly get engineering help. Ideas are tested, iterated on, and sometimes shelved for later; those unused concepts live in folders until the right moment to revive them.

At eleven entries in, the franchise still generates fresh, clever designs. Additions like the Jackbox Megapicker — a launcher that gathers owned packs in one place — and deeper smart-TV integration make it easier than ever to access the catalogue. With a mix of accessibility and distinctive voice, Jackbox remains a benchmark for social gaming.

Netflix’s multiplayer announcement and Amazon Luna’s GameNight point to a trend, but Jackbox’s creative identity keeps it ahead. For more details on player response, see the pack’s Steam page: Jackbox Party Pack 11 on Steam.

 

Source: Polygon

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