Capcom and McDonald’s Japan are collaborating on a playful crossover called “Street Burgers,” a limited-time menu that lands in stores on October 22. The promotion pairs iconic Street Fighter characters with bespoke sandwiches and a colorful marketing campaign inspired by classic fighting-game imagery.
The themed lineup includes a Ryu-inspired burger topped with burnt garlic mayonnaise and a teriyaki patty with egg; a Chun‑Li sandwich built around crispy fried chicken and sweet‑and‑sour mayonnaise; and the Torichi — a triple‑cheeseburger created as a Ken tribute. The promotion also adds a McFizz and a McFloat made from carbonated apple juice flavored with a special French‑fry seasoning, plus a double‑cheese sausage McMuffin for good measure.
Capcom and McDonald’s supported the menu with a series of animated spots that lean into sprite art and over‑the‑top moves: you’ll see Akuma hurling a roasted garlic bulb at Ryu and Guile unleashing mayonnaise‑soaked Sonic Booms at Chun‑Li. Watch the featured clips below.
Ryu vs. Gouki Nalds
Chun‑Li vs. Smile Guile
Ken vs. Vega Smile (aka M. Bison Burger)
Alongside the food, McDonald’s‑themed costumes — rendered in the brand’s signature yellow and red — are being added to Street Fighter 6 as complimentary cosmetic options in Japan. The skins give the World Warriors a fast‑food twist that’s oddly charming and unmistakably McDonald’s.
Below is a gallery showcasing the promotional artwork, special stage graphics and the burger‑throwing, hadouken‑style illustrations created for the collaboration.
Street Fighter 6 is available on Nintendo Switch 2, PlayStation 4, PlayStation 5, Windows PC, and Xbox Series X.
Source: Polygon
