A brand new documentary about indie rock collective the Elephant 6 Recording Co. has been launched…however it’s only out there on VHS, as the Outline reports. A Future History Of: The Elephant 6 Recording Co chronicles twenty years of the neighborhood that incubated bands comparable to Of Montreal, Neutral Milk Hotel, the Apples in Stereo, and plenty of others.
Filmmaker Chad Stockfleth has spent the final ten years on the documentary, and as an alternative of choosing a conventional launch, he determined to distribute flyers promoting the documentary at espresso outlets and file shops in Chicago, New York, Atlanta, Portland, Athens, Los Angeles, and extra.
The flyers promote a corporation referred to as the Elephant 6 Video “Rental” Club, and have pull tabs on the backside with a telephone quantity. When the quantity is dialed, a pre-recorded voice message reportedly prompts the caller with totally different directions. Eventually, the caller will obtain a VHS tape within the mail, in addition to a “library card” to signal when the tape is mailed again. The VHS case additionally features a recent flyer for the renter to hold in their very own neighborhood.
Stockfleth’s documentary was originally announced back in 2014, when he created a crowd-funding marketing campaign on PledgeMusic. At the time, the movie was titled A Place We Have Been To. The documentary reportedly options interviews with followers and collective members, in addition to dwell performances.
Read Pitchfork’s Longform function “How Neutral Milk Hotel’s In the Aeroplane Over the Sea Became a Polarizing Cult Classic.”