EA registers trademark for Need for Speed Arena in Europe

EA just lately registered a trademark for one thing Need for Speed-related.


EA has filed for trademark registration with the European Union Intellectual Property Office (EUIPO). The trademark in query is for one thing referred to as Need for Speed Arena.

The application page reveals it was submitted on November 7, and that it pertains to “computer game software”, “downloadable computer game software”, and “video game software”. Providing an “on-line computer game” can also be among the many providers the trademark is registered for.

Not many different particulars can be found on the EUIPO web site, although extra can be revealed as soon as the trademark software has been authorised. From the title, that is extra seemingly a cell sport or some type of e-sports tie-in with with the racing sequence.


EA has been pushing for smaller-scale tournaments in its video games for some time, and it already has them in FIFA and different sports activities video games. We’re undecided how a aggressive format would work out for Need for Speed – given the sequence’ arcady nature, or which of the out there video games can be a part of it.

It’s additionally potential that is the subsequent Need for Speed title. Ghost Games, the studio chargeable for 2013’s Need for Speed: Rivals, took three years to make its subsequent title, final 12 months’s Need for Speed reboot. The sport wasn’t well-received, although Ghost improved it with post-launch patches.

We’re not getting a Need for Speed sport this 12 months, however there’s one on the cards for 2017. Need for Speed Arena might be it. Unless in fact Arena it simply finally ends up being some free-to-play mobile-only factor.