An interview with Laura Miele, EA’s govt vp, has turned up some fascinating insights into how EA has modified their enterprise targets.
Talking with MCV UK, Miele acknowledged that monitoring the Net Promoter Score of their video games – a metric that roughly tracks how probably persons are to advocate a services or products – has modified the best way they take a look at their enterprise. NPS scores at the moment are EA’s “number one primary success metrics”, she says.
“It’s no longer revenue”, he provides. “That has evolved how people feel about our games and, ultimately, how they feel about EA.” She says that this modification in pondering got here as their video games moved extra to ‘live service’ fashions.
“We now measure player sentiment and player engagement over dollars or unit sales”, Miele provides. While this definitely appears like good marketing-speak, there could also be some reality to it as effectively – Battlefield 1 has over 21 million gamers, and has seen “the largest engagement” of the franchise. Certainly the sport has not been affected by the identical woes that diminished Battlefield four’s repute over time (though we nonetheless haven’t solely forgiven EA for releasing Battlefield 1 and Titanfall 2 per week aside).
Miele says that this technique shall be employed for future video games as effectively, together with the upcoming Star Wars Battlefront 2. That recreation has ditched the season pass mannequin that divided the earlier recreation’s neighborhood, which is an efficient signal.
If you haven’t picked up Battlefield 1 but, the Revolution edition is one of the simplest ways to leap in now.
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