Billboard Changing Chart Rules to Eliminate Merch/Album Bundling

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New pointers intention to higher mirror the acutely aware buying intentions of customers

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Billboard will eradicate the consideration of album and merchandise bundles when calculating its Billboard 200 and Hot 100 chart scores, Billboard reviews. Bundling is the follow of promoting merchandise together with a obtain of an album (sometimes totally free) in an effort to increase gross sales numbers. Under the brand new guidelines, Billboard “has decided to eliminate the practice of counting albums bundled with merchandise and concert tickets on its album and song charts altogether,” as Billboard factors out. Read the total report here.

The begin date for Billboard’s new pointers on bundling has but to be introduced. The new guidelines state that each one albums bundled with live performance tickets or different merchandise have to be promoted as an add-on in an effort to be counted on the official charts. Additionally, the sale of bodily information or singles bundled with digital downloads will not rely as digital gross sales. The sale will solely be counted for the charts as soon as the bodily album is shipped.

According to Billboard’s report, the change is being put in force to handle considerations that the charts don’t mirror the acutely aware buying intentions of customers, and to “level the playing field for all artists.”

Back in January, Billboard adjusted its bundling guidelines in order that merchandise/album bundles must price at the very least $3.49 greater than the merchandise (as a result of $3.49 is the minimal worth of an album to qualify for the charts). Billboard now writes that these measures “have fallen short of the intended goal of accurately reflecting consumer intent.”

 

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